What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Yahoo! Finance  
ɫֱ, Inc. (NASDAQ: ZD), announced today that it completed two acquisitions in the first quarter of 2025.
Morningstar  
"These recognitions do more than highlight leading hospitals. They empower patients to make informed healthcare decisions, backed by data-driven insights and proven clinical excellence," says Steve Leibforth, Managing Director of Castle Connolly. "What excites us about our approach and methodology is highlighting hospitals that may not be as well known to consumers but are delivering high quality care for the procedures consumers need. Building on Castle Connolly's 30+ year legacy of providing trusted healthcare information, our inaugural Castle Connolly Top Hospitals list serves as a valuable resource, helping patients confidently navigate critical moments of care with the insights needed to make informed decisions about where to seek treatment for specific procedures."
Axios  
ɫֱ, one of the largest publicly-traded digital media companies, has acquired TheSkimm, executives told Axios. The women-focused newsletter company will sit within Everyday Health Group, ɫֱ' health content arm. "It's about their audience and their credibility as a brand," said Everyday Health Group president Dan Stone. "It's fundamentally a news and lifestyle brand that reaches over 5 million millennial and Gen X women, and that is a core audience for us."
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